Optimising Page Content for Yahoo

Optimising Page Content for Search Engines

Internet search Engine Optimisation – Optimising Page Content

The content of a website is very important in determining the position on the results page for searches. They typically locate these variables when analysing a web page for the keywords that are most important. That is essential for search engine optimisation.


Google gives relevance to the words used on the headings on a website. This can be employed by the programming language used to generate web pages (HTML) to make heading in the text stand out.

Keyword prominence

Search results give more weight to keywords found at the start of a section of text compared to the remainder. If there exists a paragraph of text then have an HTML heading for every section and it’s better to break this up. Every time the search engine sees a heading, it will start the prominence criteria again.

Keyword closeness

Search engines also attach some significance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it’s important to keep these words as close as possible.

Keyword density

How many times a key word or phrase occurs on the page compared to the overall amount of words is defined as the keyword density. That is known as by Google when ranking a page to SEO consultant get a special word.

It pays to reduce on the amount of redundant words to raise the density of the preferred keywords that we are optimising for as this helps with search engine optimisation when writing copy to get a webpage.


Search engines are not able to analyse images on a web site and are merely able to read text. To allow search engines to “read” what an image is about it requires to have a description attached. This really is called “Picture alt tag” in web programming jargon and refers to the alternative text for the picture.


On many web pages there are pieces of text that can be clicked in order to jump to other web pages. This text is usually highlighted and is known as “anchor tags” or “link text”. Google analyses the text used here and utilize the data to rate the site.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for pictures to input a text description: All of these are essential for search engine optimisation and also have a part to play in getting to the very best of the search results for the key words which are essential to us.